Email marketing is an efficient method that has been used since the beginning of the Internet. There are more spam junk filters than there were a decade ago, but a personalized email marketing strategy is a good thing for both the recipient and the business. Continue on for some helpful email marketing strategies that will help put more money in your pocket.
Try using A/B testing on your subject lines. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Test the format of your email. Keeping your most vital information near the top is important in any layout you try. Yet be sure that you always try out different formats so that you know which ones you get the most responses from. Once you find what works, continue to use it. This will help build consistency into your email marketing; your subscribers will be familiar with your style and more apt to open your email, as it is something they trust.
Make subscribing to your mailing list a two-step process. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
Do not send more than 1 email a week to your subscriber base. Most customers receive lots of messages per day and don’t have time to read them all. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
In general, do not send important marketing email on or around major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. There are always going to be exceptions to any rule. These emails can be things about Black Friday or other holiday sales your company may be having.
The more choices and options you provide to your customers will help to generate an effective email marketing campaign. This will allow your subscribers to set the parameters as they see fit, leaving only the information they feel at ease about and receiving only the content that matters most to them. You subscribers will be more comfortable if they are in control of the process.
Expert email marketers can craft messages that accomplish a marketing purpose without seeming like marketing at all. Your messages will be enjoyable and welcomed if they contain usable information or offer something of true value. Not only does this improve your brand, it can help your entire business to grow. Your customers are more likely to purchase products from someone who has provided them with valuable information for free. Use the tips outlined above and you will soon see the benefits of email marketing.