• Business Week

    Helping You Better Understand Leadership With These Simple To Follow Tips

    Do you know the traits of good leaders? Everyone knows some basics, but there is quite a bit to learn about it. It’s true and you must be willing to listen. Put in the effort and use the following tips to become a great leader.

    Keep things simple as a leader. Focus on things that are most important. Once this has been accomplished, priorities can be set. Take the time to streamline your daily tasks as much as possible. Set aside time to think about how to undertake the projects, as well.

    An important leadership characteristic is honesty. A leader has to be trustworthy. Set an example of a trustworthy and honest operation. When others figure out that you can be trusted and they can rely on what you’re doing, they will start to show you respect.

    When you’re a leader, you should always make sure that they feel appreciated. Recognizing someone’s contribution only requires a minute and can greatly improve that person’s morale. It’s free to do, and means so much to others.

    You must own mistakes you make. Nobody is perfect. What makes a leader great is owning up to mistakes, and talking about them with employees. It demonstrates the fact that you are fallible, just as your employees are. This may not seem to show leadership, but it can result in the loyalty of your employees.

    Set tough goals but not impossible ones. Setting goals too high sets you up for failure. This will only serve to show that leadership is not your strong point.

    Always try to listen more than talk. If you want to be a good leader, it starts with hearing. Really hear your employees when they speak. Listen to both complaints and compliments. You can learn something from anyone, no matter who they are. You’ll learn a lot just be hearing them out.

    Take ownership in whatever you say. Leadership begins with accountability for what you say and do. You are the core of the business, so your moves reflect on the company as a whole. If you’ve said or done the wrong things, then it’s up to you to make it right. Don’t look to others to fix it for you.

    Winning should not be your biggest obsession, while losing sight of how to get there. In this day and age it’s simple to start breaking down everything into goals and spreadsheets. This helps you break down goals and measure progress. Instead of worrying about winning, focus on reaching goals.

    Effective communication with the team is key in order to be a great leader. You must make sure they have all the important information to complete tasks, especially regarding deadlines. Check the work periodically to verify that the task is being completed on time.

    Now, you know what you should be doing in order to be a more effective leader. Everyone on your team benefits when you become a better leader. The world needs people to lead, and you’re going to shine now. Use what you’ve read to better your leadership skills.…

  • Business Week

    Follow These Tips For Help With Email Marketing

    It is vital in email marketing to make sure that people like receiving your emails. There’s nothing like being accused of sending spam to trigger a mass exodus of customers. In order to reach plenty of potential customers effectively, you can check out the following handy email marketing ideas.

    Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. The readers are not only more likely to eagerly read the messages themselves, but they’re also more likely to pass the info on to friends. You can promote this even further by creating a referral rewards plan, which will not only increase the number of subscribers to your newsletter, but also your pool of potential buyers.

    Be sure to get permission prior to contacting any consumer through email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.

    Do not generally waste your time, or resources, sending out important email marketing around major holidays. Your emails may get overlooked since many people aren’t around their computers at this time. There are always exceptions, though! For example, an email about your Black Friday deals.

    You should focus your email marketing efforts on your most promising customers. However, persistent you are with your marketing campaign, it needs to be geared towards the right people in order to be successful. Being persistent with the wrong customers only annoys them and wastes more of your time.

    Always be mindful of the fact that more and more individuals are using smartphones on a daily basis. Many of those users are likely to be your customers. These types of devices don’t have as much resolution as computer monitors; therefore, you won’t have as much space that you can work with. Make sure that you understand how these screens look, and how they show your email.

    You can change the format slightly to make your emails more personal on occasions. For example, use plain text if you usually use HTML and vice versa. If you use well-written text, this type of a message can have an intimate feel, which will often make your customers view you in a more personal and trusting way.

    Try using some sort of call to action within your emails. The emails you send should directly tell the recipients what they should be doing. Make any links obvious, and include instructions on their use. For best effect, use a call to action at the beginning and conclusion of your message.

    It is critical that all customers who have subscribed to your list actually want to receive your emails. If you’re sending emails to those who are not interested, it will have a negative impact on your business. Make use of this article’s suggestions, and start experiencing the great benefits available through a savvy email marketing campaign.…